Tiana is a young female YouTuber from the United Kingdom who is popularly known for her other channel called Toys And Me where she does kid friendly videos. She has an estimated net worth of $2.2 million. On this channel her content is mainly composed of videos of her playing with different toys and exploring different adventures. She also does prank videos from time to time and features her brother in some of her videos.
How Much Money Does Tiana Earn On YouTube?
The channel has over 400,000 subscribers as of 2018 and has accumulated over 70 million views so far. It is able to get an average of 350,000 views per day from different sources. This should generate an estimated revenue of around $630 per day ($230,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
Tiana makes extra income from her other channel and selling merchandise from her website.