Taylor & Vanessa is a popular YouTube channel run by two sisters known as Vanessa Bouslog and Taylor Bouslog. They have an estimated net worth $120,000. They started the channel in March 2017 when Taylor was 15 years old and a sophomore in high school while Vanessa was 12 years old in 6th grade. They live in Jacksonville Florida with their mom Laura and dad Tim plus their dog Charlie and cat Sammy. Taylor loves running while Vanessa is a competitive cheerleader. Their content is mainly composed of challenges, story time videos, slime wars, gaming and any other random entertaining content.
How Much Money Does Taylor & Vanessa Earn On YouTube?
The channel has over 500,000 subscribers as of 2018 and has accumulated over 100 million views so far. It is able to get an average of 350,000 views per day from different sources. This should generate an estimated revenue of around $630 per day ($230,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
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